Logos are an essential aspect of a brand’s identity, and they are often what sets one company apart from another. Over the years, logos have become more and more important, and with the rise of social media and e-commerce, they have become even more critical. While many brands change their logos often to stay fresh and relevant, some companies have stuck with the same logo for decades. Here, we will take a look at some of the oldest logos still in use today.
- Bass Ale
Bass Ale’s logo is perhaps one of the most recognizable in the world. It consists of a red triangle with a black shape inside of it. This logo has remained virtually unchanged since it was first created in 1876, making it one of the oldest logos still in use today. Bass Ale was one of the first brands to register its trademark, and its first trademark application was filed in 1876.
Today, the brand is owned by AB InBev, which has continued to use the iconic red triangle logo. The logo has become so popular that it is now considered a symbol of quality beer around the world.
- Coca-Cola
Coca-Cola’s logo is another one of the oldest still in use today. The logo was first created in 1887 and has undergone very few changes over the years. The iconic script font and red color scheme have become synonymous with the Coca-Cola brand, and they are recognized around the world.
Interestingly enough, Coca-Cola’s original logo did not include the script font that we know so well today. The first version of the logo featured a simple block font that read “Coca-Cola.” It wasn’t until 1890 that the now-famous script font was introduced.
- John Deere
John Deere’s logo is instantly recognizable to anyone who has ever set foot on a farm or seen a tractor. This iconic logo was first used in 1868, making it one of the oldest logos in use today. The logo features a leaping deer inside a yellow circle, with the company’s name written in green underneath.
The John Deere logo has undergone a few minor changes over the years, but the basic design has remained the same. The leaping deer is a symbol of the company’s commitment to quality and reliability, and it has become one of the most recognizable logos in the world.
- Levi’s
Levi’s is one of the oldest and most iconic denim brands in the world, and its logo has become synonymous with quality jeans. The brand’s famous logo features two horses pulling a pair of jeans apart, with the company’s name written above them.
The Levi’s logo has gone through a few changes over the years, but the basic design has remained the same. The logo was first introduced in 1886, making it one of the oldest logos still in use today. Today, the logo is used on everything from jeans and t-shirts to hats and accessories.
- Prudential
Prudential’s logo is another one of the oldest still in use today. The company’s “Rock of Gibraltar” logo was first introduced in 1896 and has undergone only minor changes over the years. The logo features a silhouette of the Rock of Gibraltar with the company name written above it.
The Rock of Gibraltar is a symbol of strength and stability, which are two values that Prudential emphasizes in its products and services. The logo is now recognized around the world, and it has become one of Prudential’s greatest assets.
- Shell
The Shell logo is one of the most iconic logos in the world, and it has been around for over 100 years. The logo was first introduced in 1900 and has undergone several changes since then. The original logo featured a stylized mussel shell with the company’s name written inside of it.
Over the years, the logo has been simplified and modernized, but the basic design has remained the same. Today, the famous yellow and red Shell logo is recognized throughout the world as a symbol of quality petroleum products.
- Campbell’s
Campbell’s has been using its red and white soup can logo since 1898, making it one of the oldest logos still in use today. The logo was designed by the company’s founder, Joseph Campbell, and it has become synonymous with Campbell’s soup.
Over the years, the Campbell’s soup can has become a cultural icon, appearing in everything from Andy Warhol paintings to episodes of The Simpsons. The Campbell’s logo may have undergone minor changes over time, but it has remained one of the most recognizable logos in the world.
- Ford
Ford’s famous blue oval logo has been around since 1907, making it one of the oldest logos still in use today. The logo was first introduced to differentiate Ford from its competitors and to make it easier for customers to identify its products.
Today, the blue oval is recognized around the world as a symbol of quality cars and trucks. The logo has undergone several changes over the years, but the basic design has remained the same.
- Kodak
Kodak’s yellow and red “K” logo was first introduced in 1935 and has gone through several minor changes over the years. The logo is instantly recognizable and is a symbol of quality photography products.
Over the years, Kodak has faced many challenges, including a decline in film sales and increased competition from digital cameras. However, the company’s iconic logo has remained a constant throughout all these changes.
- Johnson & Johnson
Johnson & Johnson’s iconic logo features a stylized image of two children sitting under a red cross. The logo was first introduced in 1887 and has undergone very few changes over the years.
The logo is recognized around the world as a symbol of quality healthcare products and services. This logo has become a powerful asset for Johnson & Johnson and has helped the company grow into one of the largest healthcare companies in the world.
Logos have been around for hundreds of years, and many companies have stuck with the same design for decades. In this article, we’ve looked at some of the oldest logos still in use today, including Bass Ale, Coca-Cola, John Deere, Levi’s, Prudential, Shell, Campbell’s, Ford, Kodak, and Johnson & Johnson.
These logos have become symbols of quality products and services around the world, and they have helped their respective companies grow and thrive over the years. While many brands change their logos often to stay fresh and relevant, these companies have proven that a great logo can stand the test of time.