Tailor Brands is a web-based platform that provides small businesses with an automated tool for creating custom logos and other branding materials. This online service was established in 2014 and has since been providing easy-to-use, affordable logo designing solutions to businesses.
This platform is not just like any other logo maker out there because it uses AI technology to create logos instantly. Tailor Brands relies on an algorithm that helps to create unique designs based on inputs from the user about their business and branding preferences. The platform’s main objective is to help entrepreneurs and small business owners elevate their brand image by providing them with professional-looking logos.
The process of creating a logo on Tailor Brands is quite straightforward. After signing up, a user is prompted to provide information such as their business name, industry, and mission statement. The platform then offers a set of customizable templates based on the inputted information. The user can then choose from various options the platform has presented with the option to edit color, font, and other design aspects.
The AI system driving Tailor Brands uses a combination of visual and textual elements to generate unique logos. The platform’s algorithm utilizes machine learning-based processes to generate logos based on user input. It considers elements such as the type of industry that user belongs to, their target customers, color schemes, and design preferences.
Tailor Brands’ unique selling point is its ability to provide customers with logo designs within minutes of signing up. With its simplistic yet comprehensive process, users can receive multiple logo design options for preview before making a final decision.
In addition to its logo designing services, Tailor Brands offers users with some web-based tools such as a brand guide and social media post templates. These features give small business owners an opportunity to establish their brand identity across all media channels.
One of the benefits of using Tailor Brands for logo designing is cost-effectiveness. Small businesses can get professional-looking logos designed for only a fraction of what it would cost to hire a graphic designer. The platform offers different pricing plans, including a free logo, business card designs, social media designs, and other related services to fit different customer needs and budgets.
Another advantage of Tailor Brands is that they provide full copyright ownership of logos created on their platform regardless of pricing plan selected. This gives users the freedom to use their logos in different media outlets without worrying about copyright infringement lawsuits.
There are a few disadvantages associated with creating logos on Tailor Brands. One is that there could be limited design customizations available to make the end product unique. Since the platform is largely automated, users do not have much direct control over the design process.
Also, some logos may look generic as a result of similar patterns being utilized by multiple companies. The AI technology behind Tailor Brands is designed to produce unique designs; however, there is a possibility that some logos may appear similar to each other.
One of the things that differentiate Tailor Brands from other logo design platforms like Canva and Wix Logo Maker is their full-service branding approach. Not only can users create a logo, but they can also create a comprehensive brand guide for their company. The brand guide includes recommendations for the type of images and colors that should be used in marketing materials, ensuring consistency across all communications.
Another feature Tailor Brands offers is an e-commerce store integration with Shopify. It provides businesses with guidelines to utilize their brand across all communication materials, from online stores, business cards, and social media handles.
Overall, Tailor Brands is an excellent tool for small businesses looking for a cost-effective way to develop their brand identity. The platform takes away the burden of designing a logo and other branding materials by providing users with a straightforward approach that yields professional-looking results within minutes. As AI technology continues to advance, it’s expected that platforms like Tailor Brands will only get better at creating unique logo designs automatically.